This document introduces a new concept for most people - one that connects them to their lifetime oral health goals of staying healthy and keeping their teeth. This is a dramatic shift from the traditional disease model of dentistry.
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This document introduces our team. Notice that the team comes before the doctors. This is quite different from the doctor-centered approach most offices take. See letter...

These are actiual quotes from some of our guests and team. These are examples of social proof. That's a very powerful tool in helping people through the decision-making process. Most of the testimonials supports smile enhancement, which continues to be a psychological barrier for many people. See letter...

This is a key document. If you were to read only one letter, make it this one (though of course you'll read them all). It lists all the promises we make for our guests, as well as our reciprocal expectations of them. This lays out the parameters of our guest relationships. See letter...

This is a big reason why people come to see us. Yes, they want to keep their teeth for life, yet what likely drives them to brush each day is achieving the confidence of fresh breath. As with all of our letters, it focuses on the positive aspects - in this case fresh breath - rather than the negative viewpoint of halitosis. See letter...

This gives a brief outline of the benefits of smile enhancement. This can help break the ice towards considering this type of dental work. See letter...

This is a reprint of the original article from the Spring 2000 edition of Doctor of Dentistry. This is an example of a vanity-based marketing that practically shouts "Aren't we great!" Our marketing has now moved away from this style towards how we can help people. See letter...